Advertising agency 22Squared appoints Erica Hoholick as its first female CEO since its inception a century ago.
News Article: 22Squared Embraces Empathetic Marketing Under New Leadership
In a significant shift for the branding and marketing industry, the Atlanta-based agency 22Squared, known for its dedication and client-focused approach, has a new CEO - Erica Hoholick. This marks the first time in the agency's 100-year history that a woman will lead the company.
Hoholick, who has been with 22Squared for two years, has expressed optimism about charting a vision for the future of the agency. Her focus lies in empathetic marketing and purpose-driven campaigns, aiming to create emotional connections with audiences that reflect meaningful values and social impact.
This strategic approach aligns with broader industry trends emphasizing purpose, empathy, and responsibility in marketing. Under Hoholick’s leadership, 22Squared is poised to evolve towards sensitive and socially aware branding practices that resonate deeply with consumers' values and foster authentic engagement.
Established when a loaf of bread cost less than 10 cents, 22Squared's history provides an interesting historical context. The name of the agency, with its modern-sounding name, may be misleading due to its long history. However, the company's reputation for delivering branding and digital marketing solutions with a strong commitment to excellence and client-focused outcomes remains unchanged.
As a midsize branding agency, 22Squared has built a reputation for its passionate and dedicated approach to branding and marketing. With its new CEO at the helm, the agency continues to champion social justice initiatives and advises clients on purpose-driven campaigns.
In summary, under Erica Hoholick's leadership, 22Squared is embracing empathetic marketing and purpose-driven campaigns, aiming to create meaningful connections with audiences and reflect societal values. This strategic approach is expected to further strengthen the agency's commitment to excellence and client-focused outcomes.
Stay tuned for more updates as Erica Hoholick shares more about her vision for 22Squared's strategic direction in upcoming interviews and announcements.
- In the realm of health-and-wellness and women's health, Erica Hoholick's focus on empathetic marketing could lead to stronger connections with the target audience, fostering more authentic engagement and promoting societal values.
- As a respected midsize agency in the finance industry, 22Squared's empathetic approach to marketing and championing of purpose-driven campaigns solidifies its reputation as a champion for excellence and client-focused outcomes.
- With the increased emphasis on lifestyle and business practices reflecting social responsibility and empathy, 22Squared's strategic vision aligns with broader industry trends, positioning it to lead the way in socially aware branding techniques.
