Advertising firm 22Squared promotes Erica Hoholick as its first female CEO in the company's centennial year.
In a significant shift for the 100-year-old advertising agency, 22Squared, Erica Hoholick has been appointed as the new CEO, marking the first time a woman has held this position in the company's history. Hoholick, who has been with 22Squared for two years and previously served as president and chief operating officer, is charting a vision for the future of the agency.
Under Hoholick's leadership, 22Squared is focusing on empathetic marketing, a consumer-centric approach that leverages data-driven insights to create emotionally resonant campaigns. The agency is known for its emphasis on authenticity, inclusivity, and emotional connection to build trust with audiences, key aspects of empathetic marketing.
22Squared, which is under the parent company Guided by Good, advises clients on purpose-driven campaigns. The agency champions social justice initiatives and has been at the forefront of promoting empathy in marketing. However, the current detailed strategy for empathetic marketing at 22Squared under CEO Erica Hoholick has not been widely publicized.
It is worth noting that the name 22Squared, which suggests a modern identity despite its long history, was established over a century ago. The cost of a loaf of bread at the time of 22Squared's establishment was less than 10 cents.
Richard Ward is moving over to the agency's parent company, Guided by Good. This change in leadership at 22Squared is expected to bring about new perspectives and strategies, further solidifying the agency's commitment to empathetic marketing.
For the latest, most precise information on 22Squared’s empathetic marketing strategy under Erica Hoholick, we recommend checking 22Squared’s official communications channels, recent press releases, or interviews with Erica Hoholick.
In her role as CEO, Erica Hoholick is steering 22Squared towards a future that emphasizes empathetic marketing, a strategy that prioritizes consumer understanding, data-driven insights, and emotional resonance. Under the parent company Guided by Good, 22Squared offers expertise in purpose-driven campaigns and social justice initiatives, demonstrating a commitment to empathy in marketing. As Richard Ward transitions to Guided by Good, the change in leadership at 22Squared signals potential new perspectives and strategies within the realm of women's health, health-and-wellness, finance, leadership, and business.
