Alicia Navarro's New Venture Embraces Tranquility
Alicia Navarro, the visionary co-founder and former leader of Skimlinks, the content monetisation platform, has embarked on a new journey with her second venture, FLOWN. Unlike some who might choose to settle into advisory roles or start-up investing after leaving a successful company, Navarro has set her sights on revolutionising the way people work, with a focus on enhancing focus, reducing distractions, and promoting intentional rest.
Navarro's new company, FLOWN, is a platform designed for the modern era, aiming to help individuals work more effectively and efficiently in a remote setting. The platform offers structured tools and sessions that are tailored to support concentration, establish productive routines, and encourage meaningful periods of rest.
Navarro's approach to productivity is unique. She advocates for rest as an integral part of productivity, not just a reward for it. Her belief is that productivity isn't about pushing harder, but working smarter with rhythm. This philosophy is reflected in the remote-first culture that FLOWN has intentionally built, aiming to thrive by structuring work in a way that enables deep focus rather than hustle.
One of the innovative practices that FLOWN has developed is "digital body doubling," a technique that aids individuals with ADHD or similar attention challenges to maintain productivity through virtual presence and accountability techniques. Navarro's work with FLOWN also extends to exploring how different types of work environments and strategies can empower people with diverse work styles and cognitive needs.
Navarro's approach to leadership is characterised by her focus on the essentials. Her older age, she believes, forces her to focus on the things that truly move the needle. She front-loads her week with team meetings and one-to-ones, and uses time-blocking for dedicated chunks of her day to deep work.
Navarro's leadership style is also marked by her emphasis on fostering cohesive, high-functioning teams. She believes that women, who are poised to drive meaningful change in tech leadership, can redefine outdated models of success by bringing their unique strengths to the table. Navarro speaks candidly about the emotional and physical toll pregnancy can take on female founders, and her belief that lasting greatness stems from focus, balance, and creativity.
In a world where the traditional work culture often prioritises hustle over focus and rest, Navarro's FLOWN stands as a beacon of a more balanced, intentional approach to productivity. The company's hiring, ways of working, and rituals all reflect its mission, making it a thoughtfully designed platform for navigating the modern work challenges.
- Alicia Navarro, the co-founder of Skimlinks and former leader, is revolutionizing work through her new venture, FLOWN, aiming to improve productivity in a remote setting by promoting focus, productive routines, and rest.
- Rather than viewing rest as a post-productivity reward, Navarro believes it is an essential part of productivity, advocating for a smarter, rhythmic approach to work.
- FLOWN's unique practices include "digital body doubling," a technique that helps individuals with ADHD or similar attention challenges maintain productivity through virtual presence and accountability.
- Navarro's leadership at FLOWN emphasizes focus on essentials, having a structured week with team meetings, one-to-ones, and time-blocking for dedicated work.
- Navarro champions a cohesive, high-functioning team, believing women can drive change in tech leadership by bringing their unique strengths to the table, including the importance of focus, balance, and creativity.
- In the modern work landscape, where hustle often outweighs focus and rest, FLOWN serves as a model for a more balanced, intentional approach to productivity, designed thoughtfully to navigate the challenges of the contemporary work environment.
