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Amazon is expanding its presence in the healthcare sector with a new collaboration with US startup Fay. The tech giant intends to offer Fay's nutritional consulting service on its Health Benefits Connector platform, a new addition to its healthcare services.
Fay, a company that boasts a network of over 3,600 registered nutrition experts located across all US states, uses AI solutions to connect patients with suitable nutrition consultants. The nutritional guidance provided by Fay is personalized, making it an attractive option for those seeking tailored advice.
Amazon's strategy in healthcare appears to focus on digitalization and bridging information gaps for consumers. This collaboration is a testament to that, as Fay's services are now available on Amazon's health platform. Notably, Fay's nutritional guidance is covered by insurance, making it an accessible option for many.
The Health Benefits Connector platform may serve as a hub for various healthcare services, including Fay's nutritional consulting. Amazon aims to digitally aggregate innovative health management solutions, similar to its approach in e-commerce.
This development comes at a time when many Americans are unaware of healthcare services they're entitled to through their insurance. Amazon sees this as a potential business opportunity, aiming to provide digital access to various healthcare solutions.
The collaboration between Amazon and Fay is a new development in the tech giant's healthcare endeavours. Earlier initiatives include the acquisition of PillPack in 2018 and the launch of Amazon Pharmacy in 2020.
Fay's services primarily support patients with chronic diseases like diabetes. This collaboration is a significant step towards addressing information gaps in the healthcare industry and expanding Amazon's healthcare offerings. The move indicates Amazon's commitment to making healthcare more accessible and personalized for consumers.
