Apple Joins Forces to Boost Awareness for World AIDS Day by Adopting a Red Hue
In the spirit of World AIDS Day, Apple is raising awareness and support for the global fight against HIV/AIDS. Here's a roundup of the initiatives Apple has taken to make a difference.
Apple TV app users can now explore a collection of shows and movies that highlight the human cost of the HIV/AIDS epidemic. This powerful content aims to educate and inspire viewers about the ongoing battle against this disease.
In the US, Apple Books features curated collections of books and audiobooks about the global fight against HIV/AIDS. These resources offer insightful perspectives and real-life stories, providing a deeper understanding of the challenges faced in this struggle.
Around the world, hundreds of Apple Store locations are marking World AIDS Day with new window and product displays. These visual representations serve as a reminder of the ongoing fight against HIV/AIDS and the importance of continued support.
Apple's partnership with (RED) supports the Global Fund, providing access to healthcare services to millions in sub-Saharan Africa. Over the past 16 years, Apple and its customers have raised over a quarter of a billion dollars for the Global Fund.
A portion of the proceeds from every (PRODUCT)RED purchase goes to the Global Fund to fight AIDS and mitigate the impact of COVID-19. This year, the best range of (PRODUCT)RED products are available across iPhone 14, iPhone 14 Plus, iPhone SE, and Apple Watch Series 8. Apple is offering a variety of (PRODUCT)RED accessories, including the Silicone Case with MagSafe for iPhone 14 and iPhone 14 Plus, and Apple Watch Sport Loop, Sport Band, and Braided Solo Loop bands.
Apple donates a portion of the proceeds from its (PRODUCT)RED products to the Global Fund to fight AIDS and COVID-19, with over $250 million donated to the Global Fund over the past three years.
Apple Music features a special selection of music programming, radio episodes, and more for subscribers to recognize World AIDS Day. This curated content provides an opportunity for listeners to engage with the music and stories that reflect the global fight against HIV/AIDS.
On the App Store, customers can learn about Preppy, an app that helps people affected by HIV manage PrEP intake and track related information. This app is just one example of the resources available to help those affected by HIV/AIDS.
In rural communities in Tanzania, Mama Esther, a community health worker, has been delivering healthcare services for over 15 years, in part due to funding from the Global Fund. Her work includes encouraging people to visit local clinics and helping pregnant women access prenatal and delivery care. One of her success stories is Neema, a woman in her community who was encouraged to get tested for HIV and began antiretroviral treatment, giving birth to an HIV-free baby.
Apple is offering new ways for customers to support the Global Fund, raise awareness, and learn more about the battle to end HIV/AIDS this holiday season. Apple Watch users can download seven Apple Watch faces in red from Apple's website to show support and raise awareness.
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These initiatives, along with the continued support of customers, are helping to make a difference in the global entry against HIV/AIDS. Together, we can help end this epidemic.
