Curvy models like Ashley Graham are advocating for more representation in the fashion industry, pushing for a shift in the norm and encouraging the frontline in setting fashion trends.
Ready, Set, Empower: Ashley Graham Revamps Fashion Landscape for Every Woman
Jump on board as plus-size model Ashley Graham partners with JCPenney for a revolutionary shift in inclusivity. This powerhouse duo aims to uplift women of all shapes and sizes, shattering outdated norms in the fashion world.
Apparelled in her determination, the 37-year-old beauty signed a multi-year deal with JCPenney, set on making sure every woman feels confident and sexy in her own skin. It all kicked off with her head-turning debut on the cover of Sports Illustrated's Swimsuit Issue in 2016 – and she shows no signs of slowing down.
In an interview with People magazine, Ashley shared her mission: "Talking about bodies and sizes is so tired at this point. What I truly want for the women we designed this JCPenney collection for is to feel beautiful, sexy – all the things!"
Her emphatic goal is to make fashion for the majority of American women, who wear size 14 or larger, and she's definitely not pulling any punches. "There's such a deficit," she declared. "It's time to leave behind those outdated ideas that fuller-figured women don't belong at the heart of fashion. Together, we're uplifting voices and bringing long-overdue representation to the full-figured community."
Fast forward to fall 2025, and Ashley's collection won't disappoint – with sizes ranging from 14-24[1][3] at affordable prices, without skimping on style. This fashion-forward line is designed to make curvy women feel "seen, celebrated, and stylish"[1][4].
Ashley's presence marks a milestone in the efforts of JCPenney, which is redefining its plus category as a priority, backed by its "Yes, JCPenney" campaign[4][5]. JCPenney CEO Michelle Wlazlo states, "This partnership is a milestone we’re incredibly proud of. Ashley’s style and advocacy will bring an unmatched authenticity to the plus category, and forge a new path for fashion inclusivity."
With her union with JCPenney, Ashley's career comes full circle. Having enjoyed early support from the brand, she embodies their commitment to making fashion truly inclusive – for "every body, every size, and every style" [4][5]. So here's to a future where confidence, self-expression, and inclusivity rule the runway!
- Ashley Graham, partnering with JCPenney, aims to revolutionize the fashion landscape for every woman, especially those who wear size 14 or larger.
- In Ashley's words, her mission is to ensure women feel beautiful and sexy, tirelessly advocating for body positivity in the world of fashion.
- JCPenney's multi-year deal with Ashley includes a curvy-focused section in their store, promoting health-and-wellness, women's health, lifestyle, and fashion-and-beauty for plus-size women.
- Ashley's collection with JCPenney, available in sizes 14-24, will provide affordable, stylish options, making curvy women feel seen, celebrated, and stylish.
- The partnership between Ashley and JCPenney aligns with the brand's "Yes, JCPenney" campaign, reinforcing their commitment to inclusivity for every body, every size, and every style.
- JCPenney's CEO, Michelle Wlazlo, praises Ashley's style and advocacy, asserting that the partnership is a significant milestone for the brand in their redefinition of the plus category.
- Ashley, who received early support from JCPenney, embodies the brand's inclusivity, marking an inspiring milestone in efforts to empower all women in the realm of sports, fashion, and lifestyle.
