Dental fillings' prevalence increases in Russia
In Russia, the convenience and affordability of DIY dental kits have made them a popular choice for many individuals seeking to maintain their dental health. According to market participants, the number of listings for these kits has surged by 3.3 times in the first half of 2025 compared to the same period in 2024, indicating a significant increase in demand.
The economic situation in Russia, combined with potential limitations in accessing professional dental care, might encourage individuals to seek DIY solutions. DIY kits offer a cheaper alternative to professional dental services, making them appealing to those who cannot afford or prefer not to spend money on dental clinics.
Social media platforms are believed to have played a role in popularising these products. While specific data on social media's impact is not available, it is plausible that platforms can spread information about DIY dental options quickly, reaching a wide audience. Social media often features advertisements and influencer endorsements for DIY products, increasing visibility and appeal. Users may also share their experiences with DIY kits, influencing others to try similar products.
The growing trend of aesthetic dental procedures in Russia is leading more people to consider DIY dental kits as a viable option. Trends related to aesthetic dental procedures, such as using gel nail polish for "enamel enhancement," contribute to Russians increasingly turning to DIY dental kits.
These kits contain tools and filling materials for temporary dental repairs, as well as for isolating decayed areas or protecting damaged teeth. The price of these kits has increased significantly, from 150-200 rubles to 908 rubles, reflecting their growing popularity.
The active promotion of home dental care procedures on social media is a significant factor in the rise of DIY dental kit popularity. The kits are being used as a solution for maintaining dental health, in addition to their traditional role in temporary dental repairs.
The surge in popularity of DIY dental filling kits in Russia is attributed to both the rising cost of dental services and active promotion of home dental care procedures on social media. Some sellers anticipate selling up to 44,000 kits in a year, with daily sales exceeding 100 units.
The increased demand for these kits is reported by "Izvestia" newspaper, which highlights the changing landscape of dental care in Russia. The convenience and cost-effectiveness of DIY dental kits, combined with the growing trend of home care procedures and aesthetic dental trends, are driving their increased popularity in Russia. These kits are marketed on various online marketplaces, making them easily accessible to consumers.
Individuals seeking alternatives to professional dental care might find DIY science-based dental kits appealing due to their cost-effectiveness, as demonstrated by the surge in demand. In addition, the increasing trend of health-and-wellness-focused aesthetic dental procedures in Russia, accompanied by the active promotion of these kits on social media, may contribute to their growing popularity as a viable option for dental maintenance.
