Emerging Youth Adopt High-Protein Bites and Mini-Workout Fads
New FUEL10K Range Catering to Younger Brits' Active Lifestyles
The FUEL10K range, owned by Premier Foods, is set to revolutionise the ambient snack and soup categories with its new savoury range. Designed to cater to the lifestyles of younger people, this range offers quick, tasty, and protein-packed meals that require no refrigeration.
According to a study conducted by FUEL10K, 68% of people skip meals at least once a week, with the highest percentage being among younger adults aged 16 to 28. This trend is reflected in the new FUEL10K range, which includes meals such as Roast Chicken Noodles, Moroccan Chickpea Tagine, and Tomato Soup.
Key trends among younger Brits, particularly Gen Z, include skipping traditional meals often, preferring snacks rich in protein, eating lunch rapidly, and engaging in short workouts. The FUEL10K range responds to this shift by offering portable, shelf-stable, flavourful meals that fuel fast and fit into on-the-go routines.
The FUEL10K range includes Microwaveable Protein Bowls, high in plant-based protein and fibre, Noodle Pots offering 20g of protein per serving, and Instant Soup Sachets, all low in fat with no artificial preservatives. Top running coach and nutritionist, Arj Thiruchelvam, has tested FUEL10K's new savoury meals and found them to be a flexible solution for high-protein, convenient meals and snacks, as part of a balanced diet.
The new FUEL10K range offers flavours like Warming Mexican Bean Chilli, Rich Moroccan Chickpea Tagine, Roast Chicken Noodles, and Creamy Tomato Soup, with prices ranging from £1.50 to £3. The range is now available nationwide, offering a practical solution for those balancing busy schedules with health goals.
The FUEL10K range expansion taps into the demand for protein-driven growth in snacking categories as consumers associate it with satiety, energy, and health. The trend of "micro-fitness and macro-snacking" shows that 65% of Gen Z prioritise protein in their snack choices, driven by both gym-goers and busy individuals seeking convenient nutrition.
The FUEL10K range can be found on their website and on Instagram and TikTok for serving ideas and updates. As the demand for high-protein, convenient options for active lifestyles continues to grow, FUEL10K's new range is set to become a popular choice among younger Brits.
- Science has shown that Gen Z prioritizes protein-rich snacks, aligning with their active lifestyles, fitness, and exercise routines, and their focus on maintaining a healthy diet and wellness.
- The FUEL10K range expands to meet the nutritional needs of its younger consumer base, providing quick, flavourful, and protein-dense meals and snacks, ideal for busy schedules and on-the-go eating.
- In addition to offering a variety of high-protein, low-fat, and fiber-rich choices, FUEL10K's new range caters to modern lifestyles by prioritizing food and drink options that support health and wellness, making it easy for consumers to achieve their lifestyle and health goals.
