EU Parliament Proposes Ban on 'Veggie Burger' Label for Plant-Based Foods
The European Parliament has proposed a ban on using terms like 'veggie burger' or 'soy schnitzel' for plant-based alternatives, and restricting terms such as 'steak' and 'sausage' to animal-based foods. This move, led by rapporteur Céline Imart (EPP), aims to protect farmers and avoid consumer confusion. However, the proposal faces criticism from consumer advocates and companies like Aldi Süd, Lidl, and Burger King.
The initiative, backed by the meat industry association (Verband der Fleischwirtschaft), seeks to differentiate meat as a valuable animal product. Imart justifies the proposal with the 'risk of confusion' and the need to protect agriculture, citing different nutritional values between plant-based and animal-based products. Germany, the largest market for plant-based alternatives in Europe with a production of around 121,600 tons in 2024, is significantly impacted by this decision.
The European Parliament has a majority in favor of the restriction, but the plan must still be approved by EU member states. Negotiations between the Parliament and member states are ongoing, with the German government yet to announce its position on the parliamentary resolution.
The proposed ban on certain terms for plant-based substitutes has sparked debate, with advocates arguing for clear differentiation and opponents criticizing unnecessary restrictions. As negotiations continue, the future of labeling for these products remains uncertain.
