Expanded Oat-Based Snacks Market Value Forecast to Reach an Estimated USD 35.6 Billion by 2034
The global oat-based snacks market is expected to witness robust growth in the coming years, driven by increasing consumer health awareness, a shift towards plant-based and sustainable diets, and innovative product offerings.
According to market research, snack bars held a dominant market position, capturing more than a 38.2% share of the global oat-based snacks market in 2024. Hypermarkets and Supermarkets also held a significant share, accounting for 42.9% of the market.
Europe emerged as the dominant regional market for oat-based snacks, capturing 45.9% of global revenues, generating approximately USD 10.4 billion in 2024. The U.S. Bureau of Labor Statistics reports the Producer Price Index (PPI) for oats at 232.8 in May 2025, indicating a steady supply of raw materials.
Key players in the market include General Mills, Abbott, Bobo's, Kellogg's, and Britannia Industries. General Mills introduced oat-based Lärabar varieties, while Kellogg's RXBAR launched oat-based protein bars blending oats with egg whites for high protein content. Bobo's expanded distribution to major retailers like Walmart and Kroger, and Britannia Industries introduced oat-based cookies and granola bars in India under its NutriChoice brand.
The market growth is primarily driven by several key factors. Rising consumer health awareness is leading consumers to choose oat-based snacks as healthier alternatives to conventional options. The shift towards plant-based and sustainable diets is another significant factor, with concerns about lactose intolerance, cholesterol intake, and the environmental impact of animal agriculture pushing consumers towards oat products for ethical and health reasons.
Product innovation also plays a crucial role in market growth. Development of fortified oat snacks enriched with vitamins, minerals, and probiotics, along with flavored and organic variants, enhances appeal to millennials and Gen Z consumers. Sustainability and clean-label trends are also driving growth, with packaging innovation and certifications such as organic and gluten-free driving premium product positioning.
Market expansions and strategic partnerships are further boosting the market. Leading food and beverage companies are acquiring or partnering with oat-based startups to scale production and distribution, strengthening the market presence worldwide.
While direct figures specifically for oat-based snacks alone are not explicitly listed, the broader oat-based beverage market, which strongly overlaps in consumer trends and product categories, is projected to grow to over USD 2 billion by 2035, with a compound annual growth rate (CAGR) of about 8.1% from 2025. The oat milk market—a significant segment of oat-based products—is expected to reach approximately USD 7.15 billion by 2035, growing at a CAGR of 13.7% between 2025 and 2035.
Given the similar growth drivers and consumer demand patterns, it is reasonable to infer that the oat-based snacks market will see robust growth aligned with these figures but likely smaller in size compared to beverages, since oat snacks are a more niche segment within oat-based foods.
In conclusion, the Global Oat-Based Snacks Market growth is fueled by health, sustainability, and innovation trends, with an expected substantial increase over the coming decade, likely paralleling the positive trajectory of related oat-based product markets. Businesses can succeed in the oat-based snacks market by innovating products, leveraging e-commerce, and adopting sustainable practices. However, global oat supplies remain constrained, with Canadian oat ending stocks at a near-record low for the 2024-25 season, which could potentially impact market growth.
- The rise in consumer health awareness is leading people to choose oat-based snacks as healthier alternatives, driving the global oat-based snacks market growth.
- Sustainability trends, such as packaging innovation and certifications like organic and gluten-free, are boosting growth in the oat-based snacks market.
- Product innovation, including fortified oat snacks enriched with vitamins, minerals, and probiotics, and flavorful organic variants, is enhancing the market's appeal among millennials and Gen Z consumers.
- The shift towards plant-based and sustainable diets is significantly impacting consumer choices, pushing them towards oat-based snacks for ethical and health reasons.
- As lifestyle choices gravitate towards health-and-wellness, fitness-and-exercise, and adopting a healthy-diet, food-and-drink options like global-cuisines and healthy-cooking that incorporate oat-based ingredients are gaining popularity.
