Expanding Yogurt and Probiotic Drink Industry Valued at $211.5 Billion by 2034, Projected 5.6% Annual Growth Rate
In the ever-evolving world of health and wellness, the yogurt and probiotic drink market continues to flourish. This growth is primarily driven by consumer trends, product innovation, and broader accessibility across diverse markets.
Recent developments in the industry include Yakult, a renowned probiotic drink manufacturer, announcing major infrastructure investments under its 2025-2030 plan. These investments include a second U.S. production facility, upgrades to its central institute, and eco-friendly packaging. Yakult is investing $305 million in a new production facility in Bartow County, Georgia, set to be operational by 2026, producing 2.7 million bottles per day.
Yakult is not the only brand capitalising on this market growth. In China and India, Yakult has rolled out new flavor variants, including Muscat Grape and Mango flavored Yakult Light. Similarly, Yoplait, a leading yogurt brand in the U.S., has confirmed that all its yogurts contain live and active probiotic bacteria. Yoplait recently launched Yoplait Protein single-serve cups with real fruit, live probiotics, and no artificial flavors or high-fructose corn syrup.
The growth of the yogurt and probiotic drink market is not limited to traditional dairy products. The drinking yogurt market alone is expected to grow from approximately $48.62 billion in 2025 to about $69.07 billion by 2029, at a CAGR of around 9.2% to 9.5%. The broader fermented dairy products market, which includes yogurt and probiotic drinks, is forecasted to increase from USD 5.9 billion in 2025 to about USD 11.1 billion by 2035, reflecting a CAGR of roughly 6.5%.
The yogurt powder market, a closely related functional segment, is expected to grow at a CAGR of 7.0% between 2025 and 2035, with strong regional growth in countries like China and India.
Drivers of this market growth include rising consumer awareness of the health benefits of probiotics, particularly for gut health, immunity, and overall well-being. There is also an increasing demand for functional and clean-label foods that promote health and wellness. Additionally, growth in disposable incomes and expanding middle-class populations in developing regions like Asia Pacific (notably India and China) contribute to the market's expansion.
Innovation in product offerings, such as plant-based yogurt drinks, new flavors, and improved preservation technologies, also play a significant role in market growth. Moreover, the expansion of distribution channels, including modern trade formats (supermarkets, hypermarkets) and e-commerce, as well as sustainable production methods, local sourcing, and environmentally conscious packaging, appeal to evolving consumer preferences.
Other brands are joining the fray. Chobani, a popular yogurt brand, introduced High Protein Greek Yogurt cups in late 2024, featuring flavors like Vanilla, Strawberry Kiwi, Mango, and Raspberry Lemon. Chobani also plans to launch probiotic yogurt drinks in January 2025, available in 7 oz, 10 oz, and 14 oz formats, with zero added sugar.
Yakult has also introduced new flavors, such as a Mango flavored variant in Indonesia, fortified with vitamin D to support bone and immune health. In Europe, Yakult launched Yakult Plus Peach, a peach flavored probiotic drink with vitamin C, fiber, and 70% less sugar than Yakult Original.
In summary, by 2034, the global yogurt and probiotic drink market is expected to continue robust expansion, driven primarily by health-conscious consumer trends, product innovation, and broader accessibility across diverse markets. Consumers can look forward to a wide array of new products and flavors as brands continue to innovate and cater to evolving preferences.
References: - OpenPR.com (2025) - Drinking Yogurt Market to Reach USD 69.07 Billion by 2029, at a CAGR of around 9.2% to 9.5% - Future Market Insights (2025) - Fermented Dairy Products Market to Reach USD 11.1 Billion by 2035, at a CAGR of around 6.5% - Future Market Insights (2025) - Yogurt Powder Market to Reach USD 8.4 Billion by 2035, at a CAGR of around 7.0%
- As consumer trends towards health-and-wellness continue to evolve, science plays a critical role in the innovation of new yogurt and probiotic drink products, such as Chobani's High Protein Greek Yogurt cups and Yoplait's Yoplait Protein single-serve cups, which are infused with live probiotics and nutritious ingredients.
- Fitness-and-exercise enthusiasts can also benefit from the growing yogurt and probiotic drink market, as these products are becoming integrated into overall lifestyle choices, offering options like plant-based yogurt drinks and improved preservation technologies for convenience during physical activities.
- The food-and-drink industry is taking note of the growing market for these functional, health-promoting products. Brands like Yakult are focusing on diverse flavor variants, like Muscat Grape and Mango in China and India, and sustainable production methods to cater to the increasing demand for clean-label, eco-friendly food-and-drink options in the health-and-wellness scene.
