Revolutionary Ready-to-Drink Shake Introduced, Boasting 26g of Protein for Daily Consumption
Not Rocket Science, a brand known for blending science with daily simplicity, has entered the protein-based product market with its latest offering, Protein Punch. This ready-to-drink shake is designed to make nutrition easier for busy individuals and is not just for fitness enthusiasts, as the brand's campaign proposition suggests, "Protein for the rest of us."
Protein Punch delivers a hefty 26 grams of protein and contains functional adaptogens, such as KSM 66 Ashwagandha, known for supporting stress relief and recovery. The product is lactose-free, gluten-free, and contains no added sugar, making it a health-conscious choice for consumers.
To launch Protein Punch, Not Rocket Science enlisted the help of popular influencers like Tanuj Virwani, Varun Verma, Snigdha Ravi, and more. The brand aims to make healthy nutrition more accessible to a wider audience as part of its broader effort to expand the availability of Protein Punch.
The new product is now available online at www.notrocketscience.in, Amazon, Flipkart, and JioMart. It can also be found in metro cities like Mumbai, Delhi, and Bangalore, as well as at Nature's Basket stores. Moreover, Protein Punch will soon be available on Blinkit, Zepto, and Swiggy Instamart for quick access.
Arjun Patel, from Not Rocket Science, explained that the brand is not trying to impress with complexity but to make nutrition easier for busy people. "The launch of Protein Punch is not just about a new product, but about helping people build a habit they can stick to," he said.
The Indian protein-based product market, valued at Rs. 38,247 crore (4.6 billion USD) in 2020, is projected to reach Rs. 1.36 lakh crore (16.3 billion USD) by 2033. The ready-to-drink protein beverages category is expected to nearly double in the same period. Furthermore, the functional foods market in India is projected to grow from 13 billion USD in 2023 to more than 25 billion USD by 2030.
The expansion of the ready-to-drink protein beverage market in India is driven by urban demand for fast nutrition solutions and the trend towards convenience. The market is projected to grow at a CAGR of 4% or slightly above, based on global health drink trends and India’s protein supplement industry dynamics. Given these growth rates, the segment is expected to nearly double by around 2034–2035.
In conclusion, the ready-to-drink protein beverage market in India is dynamic and expanding, making Not Rocket Science's entry with Protein Punch timely and strategic. With its focus on everyday nutrition, functional adaptogens, and easy accessibility, Protein Punch is well-positioned to cater to the growing demand for convenient, health-conscious protein options.
- The brand Not Rocket Science, known for blending science with daily simplicity, believes that healthy nutrition should be accessible to all with their new product, Protein Punch.
- Protein Punch is not just for fitness enthusiasts; its campaign proposition, "Protein for the rest of us," reflects this inclusive approach.
- This ready-to-drink protein shake provides 26 grams of protein and includes functional adaptogens like KSM 66 Ashwagandha, supporting stress relief and recovery.
- Consumers will appreciate the product's lactose-free, gluten-free, and sugar-free nature, making it a health-conscious choice for many.
- To spread the word about Protein Punch, Not Rocket Science collaborated with popular influencers like Tanuj Virwani, Varun Verma, Snigdha Ravi, and more.
- Protein Punch is now available online and in select metro cities, aiming to be accessible to a wider audience. Soon, it will also be available on Blinkit, Zepto, Swiggy Instamart, and JioMart for quick access.
- The Indian protein-based product market is projected to grow significantly, with the ready-to-drink protein beverages category expected to nearly double in the coming years.
- Arjun Patel from Not Rocket Science stated that the brand's goal is not just to impress with complexity but to make nutrition easier for busy people.
- The growing demand for fast nutrition solutions and the trend towards convenience are driving the expansion of the ready-to-drink protein beverage market in India.
- With implications for the global health drink trends and India’s protein supplement industry dynamics, the segment is expected to nearly double by around 2034–2035.
- The launch of Protein Punch by Not Rocket Science can be seen as a strategic move capitalizing on the dynamic and expanding ready-to-drink protein beverage market in India.
- With a focus on everyday nutrition, functional adaptogens, and easy accessibility, Protein Punch is well-positioned to cater to the growing demand for convenient, health-conscious protein options, fitting into the lifestyle choices of many consumers.
