Ride-sharing service Uber introduces option for female-preferred drivers and riders
Uber Introduces 'Women's Preferences' Feature for Safer Travel Experiences
In a bid to enhance safety and provide more control for its users, Uber has announced a news feature called 'Women's Preferences.' This feature, set to roll out in the upcoming weeks, will allow women riders and drivers in selected US cities to be connected only with other women.
The cities that will initially benefit from this new service are New York, Los Angeles, Chicago, Los Angeles, San Francisco, and Detroit. This follows a successful pilot program in around 40 countries, with the feature first launched in Saudi Arabia in 2019. The introduction of this feature comes as Uber has recorded thousands of incidents of sexual assaults over the years and has sought to introduce measures to make traveling safer.
To access the new feature, women riders can verify their own gender on the Uber app. They will then have the option to select 'Women Drivers' as an on-demand choice, alongside existing options like UberXL, Uber Black, Comfort, and Wait & Save. Riders can also reserve trips in advance with women drivers.
On the driver's side, women drivers can request trips with women riders. They can toggle on the women preference in their app settings to potentially increase the chances of being matched with another woman. This feature aims to give women riders and drivers more choice, confidence, and flexibility when using Uber.
Uber's decision to introduce this feature comes in response to requests from both women riders and drivers who wanted more control over their trips. The company stated that the feature was developed to meet the needs of its users and to provide a safer, more comfortable travel experience.
Interestingly, Lyft introduced a similar feature, 'Women+ Connect,' in September 2023, and expanded it nationwide in February 2024. This move by Uber is seen as a response to Lyft's successful implementation of the feature.
It's important to note that Uber has not yet announced a launch date for other US cities. However, with the overwhelmingly positive response the feature has received in its pilot program and in other countries, it's likely that more cities will follow suit in the near future.
In conclusion, Uber's introduction of the 'Women's Preferences' feature is a significant step towards providing a safer, more comfortable travel experience for women. By allowing women riders and drivers to connect only with other women, Uber aims to empower its users and give them more control over their trips.
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