Ritual broadens its product range with the debut of melatonin capsules
Here's a fresh take on the article:
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Scoop: Ritual takes the sleep game to a new level with BioSeries Melatonin, ensuring a restful night's sleep all night long! 🛌🚀
The innovative DTC supplement brand Ritual has unveiled a game-changing solution to sleepless nights - the BioSeries Melatonin capsule. This bad boy is designed to deliver a steady flow of 5mg melatonin in three phases, ensuring your Zs are covered all night long 🌛💤. The nightly dose comes in a 20-serving bottle, which will set you back $25.
Sleep like a baby with BioSeries Melatonin, available now on the Ritual website 🛍️ and landing on Amazon early October 🛍️📅.
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💡 Insight: BioSeries Melatonin differentiates itself through a unique three-phase release of melatonin, setting it apart from other sleep aids on the market. Research shows that instant-release options may provide a big dose at the start of the night but have a short half-life, while extended-release may still be released hours later. Ritual's consumer surveys revealed sleep issues among their consumers, providing an opportunity to revolutionize sleep solutions, similar to their work in other categories. They source their melatonin from Chignolo d'Isola, Italy.
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Ritual's BioSeries Melatonin joins the brand's impressive lineup, following recent retail expansions with Target and Whole Foods, and the launch of a skin care supplement. Founded in 2016, Ritual has amassed over 1 million customers and sold more than 10 million multivitamin bottles, the company announced in April.
💡 Insight: The health and wellness space, particularly the supplement market, is booming, with Care/of entering Sam's Club this year after debuting at Target in 2021. The vitamin and mineral supplements market was valued at $21.4 billion in 2019 and is projected to grow to $30.5 billion by 2025.
So, are you ready to catch some Zzz's the Ritual way? 😴💖 Enhance your sleep routine with BioSeries Melatonin, available now! 🛍️💤🌕
- Ritual's BioSeries Melatonin, with its unique three-phase release of melatonin, aims to disrupt the market of instant-release and extended-release sleep aids, offering a sustained solution for better sleep.
- Research indicates that the cost of $25 for a 20-serving bottle of BioSeries Melatonin places it within the competitive range of other DTC health-and-wellness supplements, and potentially more affordable than high-end sleep aids.
- Science has shown that melatonin, the hormone that regulates sleep-wake cycles, plays a crucial role in maintaining overall health and nutrition, making melatonin supplements like BioSeries an essential addition to a comprehensive health-and-wellness routine.
- As AI continues to revolutionize various sectors, it is also impacting the science behind sleep aids, with companies like Ritual leveraging AI to develop more effective and personalized sleep solutions.
- In the upcoming phases, Ritual plans to further expand its product line, venturing into areas such as AI-driven personalized supplements and advanced nutrition strategies, positioning the brand at the forefront of the health and wellness market.
- With the growing interest in health-and-wellness and the rising demand for innovative sleep solutions, companies like Ritual are poised to succeed in the bioseries supplement market, offering consumers affordable and effective alternatives to improve their sleep quality and overall health.