Smash it: Pandemic-era Preferred Presents - Medications Lead the Way for New Year's Gifts
In the spirit of the upcoming New Year, an intriguing shift in gift-giving trends is emerging, with an increased demand for medicinal drugs, hygiene products, and books. This change in consumer preferences reflects a growing emphasis on health, wellness, and personal development.
The COVID-19 pandemic and continuing global health concerns have made hygiene and health protection top priorities. Consumers increasingly gift items that promote wellness and safety, such as sanitizers, vitamins, and health supplements, reflecting a practical and caring approach to gifting. NEWS.ru reports that medicinal drugs and septic agents have become popular New Year gifts this year.
There is also a growing trend of gifting books to promote learning, mental stimulation, and relaxation. As people spend more time at home and seek meaningful, personal gifts, books have become a favored choice, especially for corporate gifts aimed at fostering employee development and creativity. According to the marketer, books have been in the top rankings for three consecutive years.
Nicolas Koro, from the Marketing Guild Council, notes that everything related to health and hygiene is being happily accepted as gifts this year. This is the first time in many years that health-related items have been sought-after as gifts.
While popular New Year gifts still emphasize luxury items (e.g., gourmet baskets, tech gadgets) and personalized gifts (e.g., office supplies, mugs, and badges), the rise in medicinal and hygiene products signals a practical shift towards health-conscious and thoughtful gifting. This trend aligns with broader wellness and sustainability values influencing consumer behavior today.
Interestingly, while many men would like to receive gadgets as gifts this year, a significant number of them are also accepting of not receiving gifts. Women, on the other hand, still desire jewelry, clothing, and high-end household appliances as gifts.
In summary, the change is driven by increased health and hygiene awareness post-pandemic, a shift from purely luxury or entertainment gifts to those supporting well-being, growing appreciation for knowledge and personal growth through books, and corporate gifting focusing on meaningful, useful, and health-related items to show care and appreciation. These insights provide a fascinating glimpse into the evolving world of gift-giving trends.
Science plays a significant role in the selection of gifts this year as consumers are drawn towards medicinal drugs and health supplements. The health-and-wellness sector, with its promise of improved wellness and safety, has become a popular choice for gifts, reflecting the practical and caring approach many are adopting when gift-giving.
