Unexpected expansion of drugstore's product lineup.
In a strategic move to expand its offerings, the popular German drugstore chain, dm, has announced plans to enter the pharmacy market with an online over-the-counter (OTC) medication service. The exact launch date and product selection are still confidential, but the company has revealed some intriguing details about the upcoming venture.
Customers can expect to pick up orders at dm branches, which will serve as pick-up stations. Products offered will include pain relievers, cold remedies, and digestive aids, with the potential availability of pharmacy cosmetics in the initial offer. However, it remains undetermined whether well-known brands like Eucerin or La Roche Posay will be part of the initial offer.
The online pharmacy will be supported by a modern logistics system, with dm utilising a large logistics center in Bor, near the German border, for shipping medications. The logistics center boasts 60,000 square meters of space, ensuring efficient and timely delivery of orders.
The "nuvapo" logo, registered with the German Patent and Trademark Office, features two blue shapes that resemble a bandage and a pill and together form a heart. It is unclear whether "nuvapo" will be the name of the online pharmacy or a new proprietary brand.
Dm believes it can attract customers by combining an online shop with branches for emotional customer loyalty, aiming to provide a familiar service and emotional anchor. The company will compete with established online pharmacies like Shop Apotheke and Doc Morris in the market.
As the aging population, decreasing number of pharmacies, and growing online affinity of customers present opportunities for dm in the pharmacy market, the company's foray into OTC medications online is eagerly anticipated. For the most accurate and up-to-date details, checking dm's official announcements or website would be the best approach.
In this strategic expansion, dm aims to offer health-and-wellness products through an online platform, particularly focusing on over-the-counter (OTC) medications like pain relievers, cold remedies, and digestive aids. This venture will be backed by a modern logistics system, which includes a large logistics center for efficient shipping, and customers may pick up orders at existing dm branches. With the launch, dm aims to compete in the pharmacy market, which has brands like Shop Apotheke and Doc Morris, and expects to leverage their retail presence for emotional customer loyalty.
The company's upcoming online pharmacy initiative is part of their broader interest in the healthcare industry, as they attempt to tap into the opportunities presented by an aging population, decreasing number of pharmacies, and growing online affinity of customers. However, details about the specificbrands that will be part of the initial offer, such as Eucerin or La Roche Posay, have yet to be disclosed.
