Women's fashion label led by survivors, launched by Kulsum Shadab Wahab
Ara Prêt Debuts Timeless Elegance Collection in Bengaluru
Ara Prêt, an offshoot of the internationally acclaimed fashion house Ara Lumiere, has made its debut in Bengaluru with the Timeless Elegance collection. Kulsum Shadab Wahab, the founder of both Ara Lumiere and Ara Prêt, is renowned for her work in the fashion industry.
The Timeless Elegance collection offers a harmonious blend of bold prints and colours, and minimal pieces in solid colours. The ensembles are designed to be versatile, spanning from structured tailoring to minimalist silhouettes, making them suitable for both the boardroom and evening wear.
While the collection does not repeat the Indian heritage craft traditions previously showcased by Ara Lumiere, it maintains a contemporary yet understated feel with subtle nods to these traditional crafts. The collection features over 30 ensembles, showcasing hand embroidery, block printing, and weaving.
Priced starting from ₹4,205, the Timeless Elegance collection offers a variety of ensembles, including sharply structured blazers, tailored pieces, beautifully crafted dresses, and versatile pieces for various occasions.
Ara Prêt's philosophy is to bring purposeful fashion to a wider audience without compromising on ethics or elegance. The brand is committed to empowering women, a mission that Ara Lumiere has been championing for years. In fact, Ara Lumiere began as a therapeutic workshop for acid attack survivors.
Kulsum Shadab Wahab continues to support a foundation that works with acid attack survivors. Her dedication to this cause is a testament to her commitment to women's empowerment and social responsibility.
The Timeless Elegance collection is now available at Folio, Vittal Mallya Road, making it accessible to fashion enthusiasts in Bengaluru. This debut collection marks an exciting new chapter for Ara Prêt, and we look forward to seeing what the future holds for this inspiring brand.
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